Pity the Trade for a minute: far too many brands to consider with far too little space/shelves to accommodate them. Tough selection criteria … the few brand ‘leaders’, of course and, oh yes, which is the appropriate Challenger Brand? Room for one, maybe two [dependent on margin] …
The ability for an aspiring Challenger Brand to flex its [potential] muscles on TV has always been the ultimate aim for Brand managers, and this is still true today. For consumer pull-through, undoubtedly the most effective bit of kit in the marcoms armoury. For the Trade, it’s the same today too – they love TV, right?
“The TVLowCost model was an instrumental tool in securing national ranging of our new Down to Earth laundry range.”
NZ Country Manager, Rob Spence
But TV is unaffordable, isn’t it? In the past and on a traditional basis, yes, but TV is now affordable through our pioneering new agency network. And the all-in Package we have crafted … $85k complete including Airtime. Forget spending probably double that on ‘token’ Press/Mag advertising, or even Radio. And forget using “high-cost” ad agencies with their slow, painful turnarounds and excessive fees.
Challenger Brands must MAXIMISE their hard-earned budgets in the Media – not excesses elsewhere – and with our TV now affordable by all Challenger Brands, you should give us a call. The alternative is to continue sellotaping the cracks in your weakening Distribution wall but, in parallel, fail to create adequate consumer pull-through … catch22.
Do your brand a favour and get in contact …
TVLowCost New Zealand www.tvlowcost.co.nz Ph Simon +64 9 309 4080
