Do infobrand Ads work?

07Nov08
  • 75% of consumers aged 44-62 said they didn’t like infobrand commercials because they were using a TV programme style to sell a product, and they found them patronising*.
  • 72% of consumers switch off, as all ads look the same*.
  • Any credibility is lost when infobrand commercials promote dogfood one minute and over the counter products the next.
  • It’s not all about you. Why pay 20% of your production budget to develop someone else’s brand?

TVLowCost has developed a proprietory, radically simpler and less expensive methodology, which has been fine-tuned in each of the 11 countries we now operate. On average, our clients experience a 25% increase in sales. And with each project, ads are crafted from scratch to create effective and strong communications with high production values.

*2007 NZ Goldmine Quantitative Research (933 respondents).

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