Selleys commissioned TVLowCost to produce 3 x 15 sec tv commercials to build awareness of their unique product range. Their BBQ Wipes are an industry first, and along with their stainless steel Clean and Shine and Tough Clean, they are essential for any BBQ enthusiast. The tough to reach male audience was targeted with a SKY One Day Cricket series buy – quickly building awareness and preference. Distribution and sales are hot.
Humour cuts through
BBQ’ing is all about sociability and mateship. TVLowCost creatively capitalised on this with a series of ads that used humour to connect with the target audience, but importantly allowed us to demonstrate each product’s performance benefits. Sales is the ultimate focus, always!
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Reduced ‘noise’ during a recession provides opportunities
Competing in a recession is like running a marathon. A smart frontrunner willl seize the lead and work to increase it while others are flagging. If the other runners allow the gap to widen, it will be really tough fior them to regain the lost ground when the pace picks up again.
P&G’s CEO, A.G. Lafley said, “We have a philosophy and a strategy. When times are tough, you build share.”
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Challenger brands need all the leverage they can get to secure full trade distribution these days. TV support is universally accepted as one of the key influencers in achieving distribution objectives. No other media delivers the clout of tv.
Marketers are all looking for ways of squeezing out extra value these days. TVLowCost provides the perfect solution for a brand trying to secure Key Account distribution, but at an affordable level. No other tv pack in New Zealand offers anything close in terms of strategy, creative and sales focus.
On average we have been delivering sales increases of 25% to clients over the 3 month support period.
TV Advertising is now affordable with TVLowCost
$95 000 + GST – All inclusive
- 340 TARPS*
- 3 months on air
- All agency fees and creative
- Multiple tvc production
- Research – Concept pre testing & Omnibus awareness
- 180 national tv ad spots
* Household Shopper, seasonal variations apply.
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Competing in a recession is like running a marathon. A smart front runner will seize the lead and work to increase it while others are flagging. If the other runners allow the gap to widen, it will be really tough for them to regain the lost ground when the pace picks up again.
P&G’s CEO, A.G. Lafley said, “We have a philosophy and a strategy. When times are tough, you build share.”
At TVLowCost, we have the affordable solution to build your brand, while your competitors freeze. It’s all about delivering value – strategically, creatively and all the while focussed on sales.
A Proven International Formula, without compromising production quality. $95k all inclusive
- 340* TARPS
- 3 Months on air
- All agency fees and creative
- Multiple TVC production and all on-air costs
- Research: concept pre-test + Omnibus awareness
- 180* national TV advertising spots
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A Proven International Formula, without compromising production quality. $95k all inclusive
- 340* TARPS
- 3 Months on air
- All agency fees and creative
- Multiple TVC production and all on-air costs
- Research: concept pre-test + Omnibus awareness
- 180* national TV advertising spots
Filed under: Uncategorized | Leave a Comment
Challenger brands need all the leverage they can get to secure full trade distribution these days. TV support is universally accepted as one of the key influencers in achieving distribution objectives. No other media delivers the clout of tv.
TVLowCost – A proven International Formula that Delivers Results
- We pre test ads so consumers tell us what will make them buy, then refine creative accordingly
- 3 x 15 sec ads that communicate different brand benefits vs 1 x 30 sec ad that has 2″ of branding
- We make sure our target audience is indeed who are the most likely to buy, vs stock, standard ‘target audiences’
- Utilising Nielsen TV audience data – to ensure we are selecting the programming that delivers best against our target audience
- No mass market wastage with broad prime time audience programming
A Proven International Formula, without compromising production quality.
TVLowCost has developed a proprietary, radically simpler and less expensive methodology, which has been fine-tuned in each of the 11 countries we now operate. On average, our clients experience a 25% increase in sales. And with each project, ads are crafted from scratch to create effective and strong communications with high production values.
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Challenger brands need all the leverage they can get to secure full trade distribution these days. TV support is universally accepted as one of the key influencers in achieving distribution objectives. No other media delivers the clout of tv.
The TVLowCost pack hits the bulls eye, every time. How?
• We pre test ads so consumers tell us what will make them buy, then refine creative accordingly
• 3 x 15 sec ads that communicate different brand benefits vs 1 x 30 sec ad that has 2″ of branding
• We make sure our target audience is indeed who are the most likely to buy, vs stock, standard ‘target audiences’
• Utilising Nielsen TV audience data – to ensure we are selecting the programming that delivers best against our target audience
• No mass market wastage with broad prime time audience programming
A Proven International Formula, without compromising production quality.
TVLowCost has developed a proprietory, radically simpler and less expensive methodology, which has been fine-tuned in each of the 11 countries we now operate. On average, our clients experience a 25% increase in sales. And with each project, ads are crafted from scratch to create effective and strong communications with high production values.
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How much wastage is there in your advertising?
Too much advertising is mass marketing vs controlled, considered and targeted.
The TVLowCost pack hits the bulls eye, every time. How?
- We pre test ads so consumers tell us what will make them buy, then refine creative accordingly
- 3 x 15 sec ads that communicate different brand benefits vs 1 x 30 sec ad that has 2″ of branding
- We make sure our target audience is indeed who are the most likely to buy, vs stock, standard ‘target audiences’
- Utilising Nielsen TV audience data – to ensure we are selecting the programming that delivers best against our target audience
- No mass market wastage with broad prime time audience programming
A Proven International Formula, without compromising production quality.
TVLowCost has developed a proprietory, radically simpler and less expensive methodology, which has been fine-tuned in each of the 11 countries we now operate. On average, our clients experience a 25% increase in sales. And with each project, ads are crafted from scratch to create effective and strong communications with high production values.
Filed under: Uncategorized | Leave a Comment
Tags: Add new tag, advertising, affordable, cheap tv spots, low cost tv, marketing, NZ, production, TARPS, television campaigns, television network, tv ads for challenger brands, TV advertising, TV commercials, TV spots
There’s no need to put projects on hold and not spend.
A TVLowCost pack buy will support you in times of lower budgets and same performance expectations.
Traditional ‘high cost’ agencies are unable to reduce their costs significantly when brands more than ever need to promote themselves smarter and at the lowest possible cost.
Launched 4 years ago our unique agency network has expanded rapidly, we are already based in 11 countries and new ones will join us in the near future. You may ask yourself why? Simply because we bring affordable TV advertising solutions to advertisers willing to reduce the costs of their advertising effort in these very difficult times … and the worst is probably to come.
Traditional ‘high cost’ advertising agency competitors are unable to significantly reduce their costs when brands need more than ever to promote themselves at the lowest possible cost!
Traditional ‘high cost’ advertising agencies continue to believe that luxurious headquarters are important to seduce clients, when it is probably the contrary.
Traditional ‘high cost’ advertising agencies continue to shoot expensive and complicated TV commercials in exotic locations in order to win creative awards, when clients need TV ads that sell.
Traditional ‘high cost’ advertising agencies have not yet understood the intensity of the competition which clients face these days. Recession is everywhere and advertisers are obliged to reduce their costs everywhere, including their marketing budget, no discussion. It’s time for them to change their advertising partners and discover that TVLowCost can do ‘MORE FOR LESS’ and help them grow during this trying period.
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Tags: advertising, affordable, cheap tv spots, low cost tv, marketing, NZ, production, recession, ROI, TARPS, television campaigns, television network, tv ads for challenger brands, TV advertising, TV commercials, TV spots
Recession-Proof Advertising
Traditional ‘high cost’ agencies are unable to reduce their costs significantly at a time when brands more than ever need to promote themselves smarter and at the lowest possible cost.
A Proven International Formula, without compromising production quality.
- 340* TARPS
- 3 Months on air
- All agency fees and creative
- Multiple TVC production and all on-air costs
- Research: concept pre-test + Omnibus awareness
- 180* national TV advertising spots
(*Household Shopper, seasonal variations apply)
Filed under: Uncategorized | Leave a Comment
Tags: advertising, affordable, cheap tv spots, low cost tv, marketing, NZ, production, TARPS, television campaigns, television network, tv ads for challenger brands, TV advertising, TV commercials, TV spots
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