Increased brand share of voice increases market share

The higher your share of voice compared to your actual market share, the more likely your brand is to grow its market share in the subsequent year. 10 percentage points of SOV over SOM = 1% market share growth (IPA dataBANK)

If you increase, or even maintain, your advertising spend at a time when your competitors are reducing theirs, you will substantially increase the strength and relevance of your brand (PIMS study). This will help you establish and advantage that can be maintained for many years.

At TVLowCost, we have the solution on how to affordably increase your brand’s share of voice, while your competitors have their heads in the sand! It’s all about delivering value these days.

A Proven International Formula, without compromising production quality. $95k all inclusive

- 340* TARPS
- 3 Months on air
- All agency fees and creative
- Multiple TVC production and all on-air costs
- Research: concept pre-test + Omnibus awareness
- 180* national TV advertising spots

TV advertising is what wakes up the Trade

Challenger brands need all the leverage they can get to secure full trade distribution these days. TV support is universally accepted as one of the key influencers in achieving distribution objectives. No other media delivers the clout of tv.

TVLowCost – A proven International Formula that Delivers Results

• We pre test ads so consumers tell us what will make them buy, then refine creative accordingly
• 3 x 15 sec ads that communicate different brand benefits vs 1 x 30 sec ad that has 2″ of branding
• We make sure our target audience is indeed who are the most likely to buy, vs stock, standard ‘target audiences’
• Utilising Nielsen TV audience data – to ensure we are selecting the programming that delivers best against our target audience
• No mass market wastage with broad prime time audience programming

A Proven International Formula, without compromising production quality.

TVLowCost has developed a proprietary, radically simpler and less expensive methodology, which has been fine-tuned in each of the 11 countries we now operate. On average, our clients experience a 25% increase in sales. And with each project, ads are crafted from scratch to create effective and strong communications with high production values.

TV advertising is what wakes up the Trade

Challenger brands need all the leverage they can get to secure full trade distribution these days. TV support is universally accepted as one of the key influencers in achieving distribution objectives. No other media delivers the clout of tv.

The TVLowCost pack hits the bulls eye, every time. How?
• We pre test ads so consumers tell us what will make them buy, then refine creative accordingly
• 3 x 15 sec ads that communicate different brand benefits vs 1 x 30 sec ad that has 2″ of branding
• We make sure our target audience is indeed who are the most likely to buy, vs stock, standard ‘target audiences’
• Utilising Nielsen TV audience data – to ensure we are selecting the programming that delivers best against our target audience
• No mass market wastage with broad prime time audience programming
A Proven International Formula, without compromising production quality.
TVLowCost has developed a proprietory, radically simpler and less expensive methodology, which has been fine-tuned in each of the 11 countries we now operate. On average, our clients experience a 25% increase in sales. And with each project, ads are crafted from scratch to create effective and strong communications with high production values.

How much wastage is there in your advertising?

Too much advertising is mass marketing vs controlled, considered and targeted.

The TVLowCost pack hits the bulls eye, every time. How?

• We pre test ads so consumers tell us what will make them buy, then refine creative accordingly
• 3 x 15 sec ads that communicate different brand benefits vs 1 x 30 sec ad that has 2″ of branding
• We make sure our target audience is indeed who are the most likely to buy, vs stock, standard ‘target audiences’
• Utilising Nielsen TV audience data – to ensure we are selecting the programming that delivers best against our target audience
• No mass market wastage with broad prime time audience programming

A Proven International Formula, without compromising production quality.

TVLowCost has developed a proprietory, radically simpler and less expensive methodology, which has been fine-tuned in each of the 11 countries we now operate. On average, our clients experience a 25% increase in sales. And with each project, ads are crafted from scratch to create effective and strong communications with high production values.

Can you count on your Ad agency to support you or shock you with their charges?

There’s no need to put projects on hold and not spend.

A TVLowCost pack buy will support you in times of lower budgets and same performance expectations.

Traditional ‘high cost’ agencies are unable to reduce their costs significantly when brands more than ever need to promote themselves smarter and at the lowest possible cost.

Launched 4 years ago our unique agency network has expanded rapidly, we are already based in 11 countries and new ones will join us in the near future. You may ask yourself why? Simply because we bring affordable TV advertising solutions to advertisers willing to reduce the costs of their advertising effort in these very difficult times … and the worst is probably to come.

Traditional ‘high cost’ advertising agency competitors are unable to significantly reduce their costs when brands need more than ever to promote themselves at the lowest possible cost!

Traditional ‘high cost’ advertising agencies continue to believe that luxurious headquarters are important to seduce clients, when it is probably the contrary.

Traditional ‘high cost’ advertising agencies continue to shoot expensive and complicated TV commercials in exotic locations in order to win creative awards, when clients need TV ads that sell.

Traditional ‘high cost’ advertising agencies have not yet understood the intensity of the competition which clients face these days. Recession is everywhere and advertisers are obliged to reduce their costs everywhere, including their marketing budget, no discussion. It’s time for them to change their advertising partners and discover that TVLowCost can do ‘MORE FOR LESS’ and help them grow during this trying period.

Recession-Proof Advertising

Is your ad budget feeling the heat?

A TVLowCost pack buy may well provide the insulation you need in times of lower budgets and same performance expectations.

Traditional ‘high cost’ agencies are unable to reduce their costs significantly at a time when brands more than ever need to promote themselves smarter and at the lowest possible cost.

A Proven International Formula, without compromising production quality.

- 340* TARPS
- 3 Months on air
- All agency fees and creative
- Multiple TVC production and all on-air costs
- Research: concept pre-test + Omnibus awareness

- 180* national TV advertising spots

(*Household Shopper, seasonal variations apply)

How did Kiwibank Do it?

With a low cost attitude.

• Kiwibank beat Australian banks on fees & rates – leading and forcing the others to follow.
• They listened to what their customers wanted and developed a sophisticated on-line offering.
• They built the brand on Kiwi ownership roots.

At TVLowCost we applaud Kiwibank.

We deliver exceptional production value and media performance at comparably 30% less than what traditional high cost agencies charge. You may ask how we can do this so affordably when others can’t?

TVLowCost has developed a proprietory, radically simpler and less expensive methodology, which has been fine-tuned in each of the 11 countries we now operate. On average, our clients experience a 25% increase in sales.

Give your Pharmaceutical/OTC brand the boost it needs.

If your Pharma/OTC product is tired, lethargic and sales are in need of a boost, TVLowCost may well be the injection it needs.

Specialists
We are the only true low cost TV specialist with a proven global track record, helping over 80 brands, and the experience of producing over 400 commercials. We’re part of an international network, now in 11 countries and we deliver NZ’s best value TV pack.

It’s about proximity
Our media strategy delivers. Consumers can be in store half an hour after seeing your ad.

It’s about recency
Consumers are only ‘in the market’ when they need a product. Our pack buy gets you on TV for 3 months. Being on TV longer means you can influence more consumers.

Do infobrand Ads work?

• 75% of consumers aged 44-62 said they didn’t like infobrand commercials because they were using a TV programme style to sell a product, and they found them patronising*.
• 72% of consumers switch off, as all ads look the same*.
• Any credibility is lost when infobrand commercials promote dogfood one minute and over the counter products the next.
• It’s not all about you. Why pay 20% of your production budget to develop someone else’s brand?

TVLowCost has developed a proprietory, radically simpler and less expensive methodology, which has been fine-tuned in each of the 11 countries we now operate. On average, our clients experience a 25% increase in sales. And with each project, ads are crafted from scratch to create effective and strong communications with high production values.

*2007 NZ Goldmine Quantitative Research (933 respondents).

Why is TVLowCost so well adapted to the “cost cutting” era?

Why is TVLowCost so well adapted to the “cost cutting” era? Because TVLowCost’ s unique approach : “GET MORE FOR LESS”, allows brands to increase their market share while spending less in TV advertising.

For the last few weeks “ADVERTISING AGE” has announced advertising cost cuttings by the largest global advertisers. In the 4th of august 2008 magazine, they reported the impressive decrease of marketing expenditures made by some giants in the last quarter. Procter & Gamble : – 19, 4%, Johson & Johson : – 8,6%, L’Oréal : – 6,6%, Unilever : -4,1%…

According to the journalists : “The pullbacks come as the marketers grapple with rising commodity costs, big price increases, rising private label sales and consumers who’ve been spending less. Unilever executives last week described the U.S. market as essentially flat.
A study by PriceWaterhouseCoopers for the Grocery Manufacturers of America showed the percentage of package-goods players whose North American sales were shrinking as a share of their total rose to 41% in the fourth quarter from only 6% in the first quarter of last year.”

It is now absolutely evident that a vast majority of advertisers are starting to reduce their costs to adapt themselves to the difficult market environment.
It is also evident that cutting advertising is not a good solution for the future of their brands, they know that perfectly, but they believe that there is no other solution in front of a “Recession” that could stay for a long period.

In the same AD AGE issue, Credit Suisse analyst Robert Moskow says. “When a company says it is going to meet its fourth-quarter estimate by cutting marketing spending and laying off 300 people in North America, we take it as a bad sign,”.

Advertisers should take a first decision : abandon their current “high cost” advertising partners and switch to TVLowCost.

Our unique “All Inclusive TV Packs” is the best answer advertisers can find, in order to reduce their
advertising costs AND increase in the same time their media visibility in the most efficient media: national television!
All the marketers know the efficiency of TV advertising, but they have been, for decades, “manipulated” by high cost advertising agencies and high cost media agencies who have made everything very expensive.

The result?

National TV has become a “luxury”. And when things are going badly, one cuts the “luxury”… At TVLowCost, all the contrary, we believe that national TV can be, and MUST be, the most affordable advertising for every advertiser. And we have built a completely new and different approach, in order to “cut the costs” of TV advertising!

Why not meet the CEO of our TVLowCost agency in your country, you will rapidly discover that with TVLowCost, you can, in the same time, reduce your advertising expenditures and increase your marketing efficiency.

Sounds impossible? Give us a call…and make your own opinion!