The success of TVLowCost internationally is due to the fact that we make TV advertising affordable in every country where we are.

12May08

Launched 3 years and a half ago in PARIS (october the 1st 2004), TVLowCost is now present in 9 countries with subsidiaries launched with local entrepreneurs joining us. They own 65% of the capital of the local agency, and we own centrally 35%. This is the best way to have solid native managers in each […]

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Tags: advertising cost, advertising during recession, affordable television campaigns, Affordable TV advertising, all included TV Pack, austerity, cheap tv spots, cost cutting, cost reduction, day-time efficiency, discount tv spots, efficient tv advertising, Jean-Paul TREGUER, low cost attitude, Low cost TV advertising, marketing costs, NZ ad agency, prime time killers, public relations, recession, TARPS, television advertising network, tv ads for challenger brands, tv ads that sell, TV advertising, TV commercials, tv production, TV spots, TVLowCost

Adopt the “Low Cost Attitude” to create your next TV advertising. Making your TV campaigns affordable and efficient is the mission N°1 of TVLowCost.

12May08

Why democratising television advertising is a top priority for brands everywhere in the world ? Because TV it is the most efficient medium. It is television that makes certain brands world famous, such as Coca-Cola, Pepsico, l’Oréal or the products from Procter & Gamble, Unilever, Henkel, … Television is the perfect impact medium. In 2008 […]

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Tags: advertising cost, advertising during recession, affordable television campaigns, Affordable TV advertising, all included TV Pack, austerity, cheap tv spots, cost cutting, cost reduction, day-time efficiency, discount tv spots, efficient tv advertising, Jean-Paul TREGUER, low cost attitude, Low cost TV advertising, marketing costs, NZ ad agency, prime time killers, public relations, recession, TARPS, television advertising network, tv ads for challenger brands, tv ads that sell, TV advertising, TV commercials, tv production, TV spots, TVLowCost

Some “high” cost agencies, would really love their competitors to be like this airline! At TVLowCost our package includes production, research & airtime!

12May08

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Tags: advertising cost, advertising during recession, affordable television campaigns, Affordable TV advertising, all included TV Pack, austerity, cheap tv spots, cost cutting, cost reduction, day-time efficiency, discount tv spots, efficient tv advertising, Jean-Paul TREGUER, low cost attitude, Low cost TV advertising, marketing costs, NZ ad agency, prime time killers, public relations, recession, TARPS, television advertising network, tv ads for challenger brands, tv ads that sell, TV advertising, TV commercials, tv production, TV spots, TVLowCost

Back to Basics! Advertising that works – Low Cost TV

12May08

I am reading a very interesting book at the moment, called “AD LAND, A global history of advertising”, by Mark Tungate. It helps us going back to what the pioneers of our industry have made and said. Big Names such as BILL BERNBACH, or ROSSER REEVES, the inventor of the “USP” (Unique Selling Proposition) and, […]

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Tags: advertising cost, advertising during recession, affordable television campaigns, Affordable TV advertising, all included TV Pack, austerity, cheap tv spots, cost cutting, cost reduction, day-time efficiency, discount tv spots, efficient tv advertising, Jean-Paul TREGUER, low cost attitude, Low cost TV advertising, marketing costs, NZ ad agency, prime time killers, public relations, recession, TARPS, television advertising network, tv ads for challenger brands, tv ads that sell, TV advertising, TV commercials, tv production, TV spots, TVLowCost

In a recession context, more than ever, you need our low cost TV advertising agency, in order to get television advertising “affordable”, at last!

12May08

With a recession hitting the vast majority of the world, more so than ever there is a need for advertisers to develop quality advertising that sells – but without the overhead, wasted time and “high cost” associated with almost every traditional advertising agency. That is why TVLowCost International was developed. Think about it. Almost every […]

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Tags: advertising cost, advertising during recession, affordable television campaigns, Affordable TV advertising, all included TV Pack, austerity, cheap tv spots, cost cutting, cost reduction, day-time efficiency, discount tv spots, efficient tv advertising, Jean-Paul TREGUER, low cost attitude, Low cost TV advertising, marketing costs, NZ ad agency, prime time killers, public relations, recession, TARPS, television advertising network, tv ads for challenger brands, tv ads that sell, TV advertising, TV commercials, tv production, TV spots, TVLowCost

Why do you NEED a TV advertising agency and not an advertising agency to promote your brand on television? Not only is TVLowCost a 100% TV expert, it is also the only advertising agency international network with a low cost positioning.

08May08

When a company decides to “accelerate”, it must, one day or another, communicate on television. No big success can “escape” investing on TV advertising. Television advertising has a long record of efficiency. All the big brands we know in any category built their business by a strong presence on the TV screens. But, television advertising […]

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Tags: advertising cost, advertising during recession, affordable television campaigns, Affordable TV advertising, all included TV Pack, austerity, cheap tv spots, cost cutting, cost reduction, day-time efficiency, discount tv spots, efficient tv advertising, Jean-Paul TREGUER, low cost attitude, Low cost TV advertising, marketing costs, NZ ad agency, prime time killers, public relations, recession, TARPS, television advertising network, tv ads for challenger brands, tv ads that sell, TV advertising, TV commercials, tv production, TV spots, TVLowCost

If, like John Wanamaker, you feel that “half of your advertising budget is wasted”, why not switch to TVLowCost? You will save a lot of money and discover that TV advertising can be both low cost and efficient!

08May08

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” (John Wanamaker) John Wanamaker opened his first store in 1861, called “Oak Hall”, in Philadelphia. Oak Hall grew substantially based on Wanamaker’s then-revolutionary principle: “One price and goods returnable”. In 1875 he purchased an abandoned railroad depot and […]

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Tags: advertising cost, advertising during recession, affordable television campaigns, Affordable TV advertising, all included TV Pack, austerity, cheap tv spots, cost cutting, cost reduction, day-time efficiency, discount tv spots, efficient tv advertising, Jean-Paul TREGUER, low cost attitude, Low cost TV advertising, marketing costs, NZ ad agency, prime time killers, public relations, recession, TARPS, television advertising network, tv ads for challenger brands, tv ads that sell, TV advertising, TV commercials, tv production, TV spots, TVLowCost

At TVLowCost, “we try harder!” Like in this famous slogan, we fight against traditional advertising agencies, pure products of the ‘high cost’ culture. We demonstrate everywhere that a TV advertising agency can be both low cost and high quality.

07May08

“We try harder”, AVIS famous campaign is a perfect example of what we try to do every day in the different countries where our TVLowCost network is established. Convincing advertisers that, at last, TV advertising is affordable for their brands, and that what they heard from “high cost” advertising agencies is not true anymore. NO, […]

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Tags: advertising cost, advertising during recession, affordable television campaigns, Affordable TV advertising, all included TV Pack, austerity, cheap tv spots, cost cutting, cost reduction, day-time efficiency, discount tv spots, efficient tv advertising, Jean-Paul TREGUER, low cost attitude, Low cost TV advertising, marketing costs, NZ ad agency, prime time killers, public relations, recession, TARPS, television advertising network, tv ads for challenger brands, tv ads that sell, TV advertising, TV commercials, tv production, TV spots, TVLowCost

TVLowCost, the little but fast growing, advertising network delivering affordable TV advertising.

07May08

At TVLowCost, we love this picture, just for the fun! It really makes us think about TVLowCost facing the big global “high cost” advertising networks. When we did open our doors in 2004, all the industry said : “ridiculous”, “impossible”, “it will never work”… 3 years and a half after, everywhere, our TVLowCost agencies beat […]

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Tags: advertising cost, advertising during recession, affordable television campaigns, Affordable TV advertising, all included TV Pack, austerity, cheap tv spots, cost cutting, cost reduction, day-time efficiency, discount tv spots, efficient tv advertising, Jean-Paul TREGUER, low cost attitude, Low cost TV advertising, marketing costs, NZ ad agency, prime time killers, public relations, recession, TARPS, television advertising network, tv ads for challenger brands, tv ads that sell, TV advertising, TV commercials, tv production, TV spots, TVLowCost

A consumer is exposed to an average 5000 brands message per day. TVLowCost will help your brand by reducing spectacularly the cost of the most powerful and influential media.

07May08

5000 brand messages per day and you and you and you! Two figures to set the scene: on average, a “housewife under 50 years of age” is exposed to 18 to 25 minutes of TV advertising daily in the main countries. Each prime time TV viewer is considered to see more than 100 to 150 […]

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Tags: advertising cost, advertising during recession, affordable television campaigns, Affordable TV advertising, all included TV Pack, austerity, cheap tv spots, cost cutting, cost reduction, day-time efficiency, discount tv spots, efficient tv advertising, Jean-Paul TREGUER, low cost attitude, Low cost TV advertising, marketing costs, NZ ad agency, prime time killers, public relations, recession, TARPS, television advertising network, tv ads for challenger brands, tv ads that sell, TV advertising, TV commercials, tv production, TV spots, TVLowCost