Do infobrand Ads work?

07Nov08

75% of consumers aged 44-62 said they didn’t like infobrand commercials because they were using a TV programme style to sell a product, and they found them patronising*. 72% of consumers switch off, as all ads look the same*. Any credibility is lost when infobrand commercials promote dogfood one minute and over the counter products […]

Filed under: Uncategorized   |  Leave a Comment
Tags: advertising, affordable, brand power, cheap tv spots, family health diary, infobrands, infomercials, low cost tv, marketing, NZ, production, TARPS, television campaigns, television network, tv ads for challenger brands, TV advertising, TV commercials, TV spots