Posts Tagged ‘TV advertising’

10Dec08

How much wastage is there in your advertising? Too much advertising is mass marketing vs controlled, considered and targeted. The TVLowCost pack hits the bulls eye, every time. How? We pre test ads so consumers tell us what will make them buy, then refine creative accordingly 3 x 15 sec ads that communicate different brand […]


There’s no need to put projects on hold and not spend. A TVLowCost pack buy will support you in times of lower budgets and same performance expectations. Traditional ‘high cost’ agencies are unable to reduce their costs significantly when brands more than ever need to promote themselves smarter and at the lowest possible cost. Launched […]


Is your ad budget feeling the heat? A TVLowCost pack buy may well provide the insulation you need in times of lower budgets and same performance expectations. Traditional ‘high cost’ agencies are unable to reduce their costs significantly at a time when brands more than ever need to promote themselves smarter and at the lowest […]


With a low cost attitude. Kiwibank beat Australian banks on fees & rates – leading and forcing the others to follow. They listened to what their customers wanted and developed a sophisticated on-line offering. They built the brand on Kiwi ownership roots. At TVLowCost we applaud Kiwibank. We deliver exceptional production value and media performance […]


If your Pharma/OTC product is tired, lethargic and sales are in need of a boost, TVLowCost may well be the injection it needs. Specialists We are the only true low cost TV specialist with a proven global track record, helping over 80 brands, and the experience of producing over 400 commercials. We’re part of an […]


75% of consumers aged 44-62 said they didn’t like infobrand commercials because they were using a TV programme style to sell a product, and they found them patronising*. 72% of consumers switch off, as all ads look the same*. Any credibility is lost when infobrand commercials promote dogfood one minute and over the counter products […]


Why is TVLowCost so well adapted to the “cost cutting” era? Because TVLowCost’ s unique approach : “GET MORE FOR LESS”, allows brands to increase their market share while spending less in TV advertising. For the last few weeks “ADVERTISING AGE” has announced advertising cost cuttings by the largest global advertisers. In the 4th of […]


Cost Cutting is nowadays reality. BREAK THE RULES…with TVLowCost you cut marketing budgets, while ameliorating the efficiency of your TV advertising. Not a single day without reading or hearing that companies are reducing their marketing expenditures, it’s today’s reality and it is highly probable that it will stay like that for a few months…or more. […]


Are you really sure that there is only bad news in this period ? Are you really sure that the situation is so negative ? Are you really sure that the only sound thing to do is to keep your current advertising partners ? Nobody can be happy about the alarming news we read and […]


TVLowCost accelerates! Our group opens its 10th subsidiary: TVLowCost USA, based in New York and managed by JIM LURIE. TV advertising becomes affordable in USA, at last ! The American agency, which employs already 10 co-workers, adopts the same method “to make TV advertising affordable, at last“ in the United States. Have a look at […]



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