10Dec08

How much wastage is there in your advertising?

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Too much advertising is mass marketing vs controlled, considered and targeted.

The TVLowCost pack hits the bulls eye, every time. How?

  • We pre test ads so consumers tell us what will make them buy, then refine creative accordingly
  • 3 x 15 sec ads that communicate different brand benefits vs 1 x 30 sec ad that has 2″ of branding
  • We make sure our target audience is indeed who are the most likely to buy, vs stock, standard ‘target audiences’
  • Utilising Nielsen TV audience data – to ensure we are selecting the programming that delivers best against our target audience
  • No mass market wastage with broad prime time audience programming

A Proven International Formula, without compromising production quality.

TVLowCost has developed a proprietory, radically simpler and less expensive methodology, which has been fine-tuned in each of the 11 countries we now operate. On average, our clients experience a 25% increase in sales. And with each project, ads are crafted from scratch to create effective and strong communications with high production values.



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