Archive for February, 2009

Challenger brands need all the leverage they can get to secure full trade distribution these days. TV support is universally accepted as one of the key influencers in achieving distribution objectives. No other media delivers the clout of tv. Marketers are all looking for ways of squeezing out extra value these days. TVLowCost provides the […]


Competing in a recession is like running a marathon. A smart front runner will seize the lead and work to increase it while others are flagging. If the other runners allow the gap to widen, it will be really tough for them to regain the lost ground when the pace picks up again. P&G’s CEO, […]


The higher your share of voice compared to your actual market share, the more likely your brand is to grow its market share in the subsequent year. 10 percentage points of SOV over SOM = 1% market share growth (IPA dataBANK) If you increase, or even maintain, your advertising spend at a time when your […]


Challenger brands need all the leverage they can get to secure full trade distribution these days. TV support is universally accepted as one of the key influencers in achieving distribution objectives. No other media delivers the clout of tv. TVLowCost – A proven International Formula that Delivers Results We pre test ads so consumers tell […]


Challenger brands need all the leverage they can get to secure full trade distribution these days. TV support is universally accepted as one of the key influencers in achieving distribution objectives. No other media delivers the clout of tv. The TVLowCost pack hits the bulls eye, every time. How? • We pre test ads so […]