Is your agency just in it for the awards?

09Apr09

creative-primadonas

Winning creative awards is the way ad agency creatives work their way up the ladder. This obsessive focus on awards is most often at the detriment of sales. It’s a fact that a lot of the most awarded ads have resulted in flat sales.

Ads still need to be creative … they just need to sell
At TVLowCost, we know that creative ads cut through (we deliver 3 x 15 second ads in our package). Our creative team know that the ads have to deliver sales. It’s simple – if the ads don’t work- you won’t place again. With an average 25% increase in sales our clients are placing the ads again and again. Win – Win.

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