Selleys BBQ Cleaning Range Sizzling

09Apr09

nuclear_blast_clean_shine

Selleys commissioned TVLowCost to produce 3 x 15 sec tv commercials to build awareness of their unique product range. Their BBQ Wipes are an industry first, and along with their stainless steel Clean and Shine and Tough Clean, they are essential for any BBQ enthusiast. The tough to reach male audience was targeted with a SKY One Day Cricket series buy – quickly building awareness and preference. Distribution and sales are hot.

Humour cuts through
BBQ’ing is all about sociability and mateship. TVLowCost creatively capitalised on this with a series of ads that used humour to connect with the target audience, but importantly allowed us to demonstrate each product’s performance benefits. Sales is the ultimate focus, always!

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