The average kiwi watches 3 hours & 8 minutes of TV every day

09Apr09

sheepwatchingtv_1

No wonder TV delivers sales like no other media. While fragmentation of media usage is a concern for most marketers, a 2008 study by The NZ Television Broadcasters’ Council highlighted that viewership grew by 8.6% over 2007.
Outward Bound Out Performs
Based on the same budget in 2008 vs 2009 – and radio/magazine vs TV – website hits for Outward Bound are up 77%, and 0800 call enquiries are up 47% – and the campaign is only just over half way through!

25% average increase in sales
In the campaigns developed by TVLowCost to date, we have delivered, on average, a 25% increase in sales. As marketers look for greater value and accountability from their partners, in a tougher economic environment, sales results like that would be welcome news in a negative news environment!

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