Not just brand awareness, but brand building

14Feb11

If you’re going to the effort of developing a campaign for your brand and investing on TV, it needs to be focused on longer term brand growth. Many TV brand campaigns with limited budgets are short and sharp because of the chosen format (Masthead and info brand ads like Brand Power and Discover) or don’t have the budget to spend on media because the agency has over spent proportionately on production. While these campaigns create good brand awareness and lift sales in the short term, they don’t build the brand.

TVLowCost is focused on brand building, not just creating brand awareness. Our approach is ideal for reigniting challenger brands that already have reasonable awareness and distribution levels but limited budgets. They need good strategy and creative to reconnect with their consumers and be able to afford to invest in further campaign flights using the same ad.

Our experience and proven production model have ignited leading brands in New Zealand and around the world. Our consumer insights; strategy; creative ideas; smart media buying; and testing and measurement have built stronger brands for all our clients. And all within a realistic budget.
Our low cost approach means we put more into media than production and fees.
Brand like UDC, Morning Fresh and Outward Bound have been able to afford successive campaigns. Our average residual share gain in NZ is 9.4%.

<< Give us your feedback

Advertisements


No Responses Yet to “Not just brand awareness, but brand building”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: