backdraft

The TVLowCost model delivers 3 x 15 sec tv commercials, which means you can tell more about brand benefits …and sell more. Which translates into greater consumer demand and helps pull sales through distribution channels … fanning trade pull through and securing distribution.


outwardbound-for-email

In today’s tighter economy, there’s one group that you can rely on that still has disposable income to spend on themselves ….the Baby Boomers. The strategy behind TvLowCost’s latest campaign for Outward Bound, was to target those in their 40’s and 50’s who may have missed completing an Outward Bound course, and were at a stage in their lives where they needed a personal challenge.
The benefits of this were twofold. The 40+ target were relatively untapped – so this delivered incremental course sign ups for Outward Bound. Plus, even if the 40+ target didn’t want to do a course themselves, it spurned interest in enquiries for/from their kids.

Website hits up 62%…Total enquiries up 22%

TV has outperformed last year’s summer magazine and radio campaign … with website hits up 62% and direct phone calls up 22% …and that’s just after the first month of tv. Plus the media investment year on year was exactly the same …proof that TV and TVLowCost, deliver.


einstein

In a recessionary market, too many brands button down the hatches and don’t invest in advertising ..at a time when their competitors are also pulling back. That’s the perfect time to increase SOV to deliver greater SOM.
It could be just the sales stimulus package your brand needs.
A TVLowCost package is the smart way to achieve greater sales, improve or protect distribution, get research insights … and all at a price that makes most marketers wonder what their traditional, high cost ad agency has been charging them for, for all these years!

nuclear_blast_clean_shine

Selleys commissioned TVLowCost to produce 3 x 15 sec tv commercials to build awareness of their unique product range. Their BBQ Wipes are an industry first, and along with their stainless steel Clean and Shine and Tough Clean, they are essential for any BBQ enthusiast. The tough to reach male audience was targeted with a SKY One Day Cricket series buy – quickly building awareness and preference. Distribution and sales are hot.

Humour cuts through
BBQ’ing is all about sociability and mateship. TVLowCost creatively capitalised on this with a series of ads that used humour to connect with the target audience, but importantly allowed us to demonstrate each product’s performance benefits. Sales is the ultimate focus, always!


loudhaler

The higher your share of voice compared to your actual market share, the more likely your brand is to grow its market share in the subsequent year.
If you increase, or even maintain, your advertising spend at a time when your competitors are reducing theirs, you should substantially increase the strength and relevance of your brand (PIMS study). This should help you establish and advantage that can be maintained for many years.
marathon-runner1

Reduced ‘noise’ during a recession provides opportunities
Competing in a recession is like running a marathon. A smart frontrunner willl seize the lead and work to increase it while others are flagging. If the other runners allow the gap to widen, it will be really tough fior them to regain the lost ground when the pace picks up again.

P&G’s CEO, A.G. Lafley said, “We have a philosophy and a strategy. When times are tough, you build share.”


tied-up-in-knots5

Challenger brands need all the leverage they can get to secure full trade distribution these days. TV support is universally accepted as one of the key influencers in achieving distribution objectives. No other media delivers the clout of tv.

Marketers are all looking for ways of squeezing out extra value these days. TVLowCost provides the perfect solution for a brand trying to secure Key Account distribution, but at an affordable level. No other tv pack in New Zealand offers anything close in terms of strategy, creative and sales focus.

On average we have been delivering sales increases of 25% to clients over the 3 month support period.

TV Advertising is now affordable with TVLowCost

$95 000 + GST – All inclusive

  • 340 TARPS*
  • 3 months on air
  • All agency fees and creative
  • Multiple tvc production
  • Research – Concept pre testing & Omnibus awareness
  • 180 national tv ad spots

* Household Shopper, seasonal variations apply.


marathon-runner

Competing in a recession is like running a marathon. A smart front runner will seize the lead and work to increase it while others are flagging. If the other runners allow the gap to widen, it will be really tough for them to regain the lost ground when the pace picks up again.

P&G’s CEO, A.G. Lafley said, “We have a philosophy and a strategy. When times are tough, you build share.”

At TVLowCost, we have the affordable solution to build your brand, while your competitors freeze. It’s all about delivering value – strategically, creatively and all the while focussed on sales.

A Proven International Formula, without compromising production quality. $95k all inclusive

– 340* TARPS
– 3 Months on air
– All agency fees and creative
– Multiple TVC production and all on-air costs
– Research: concept pre-test + Omnibus awareness
– 180* national TV advertising spots